Domestos

School as a Powerful Media Channel

Schools are high-impact, low-cost media with long-term value. Children absorb messages deeply and pass them to families—building early brand connection.

With over 12.7 million students in Iran, Domestos launched the “Healthy Schools” project in 2016, aiming to improve hygiene in underserved areas. In partnership with us, Domestos renovated restrooms in 600 schools, donated 30,000 liters of product, and engaged students through branded games to promote hygiene education—aligning with Unilever’s global sustainability goals.